Technical life of the founder of the Elasic
Guangdong Zhongshan Xiaolan, beautiful scenery, convenient transportation and developed economy. The town lock hardware industry has a long history, fame, world recognized: China Southern locks.
Zhongshan Shi Ji Jindian Lock Industry Co., Ltd., formerly known as Zhongshan Xiaolan Elasic Decorative Hardware Factory, founded in 1999, after ten years of hard work and development, has become a large-scale research and development capabilities, marketing capabilities and broad impact The force of the brand locks enterprises.
Innovation chapter innovative culture Locks
Elasic created man, the Mr. Chen Genjie, a national key university in 1982, graduated from the state-owned enterprises and mechanical work of the Institute during the 1984 mold a paper published in the national magazine 'Die & Mould Industry', presided over the National Machinery Commission (Ministry of ) a mandatory plans and guidance plans to fill China blank a draft provincial standards, and participation in a number of provincial standards RAE, alone, more than thirty thousand words translate English car, was received by users, real Type senior engineer.
1991 Mr. Chan into Guangdong solid force lock-making company, engaged in product development, and since then, he has engaged in product development and management company in three well-known lock industry witnessed a rapid development of the Siu Lam locks in the open tide of many locks enterprises ebb and flow of the historical process. The past two decades, he has always maintained a humble treat, assiduously style; lock design and manufacturing process excellence, winning the widely respected peer. Elasic Since its inception, the unique professional perspective and keen insight into the market, continue to introduce new products to meet the market; has won more than 90 utility model and appearance patent, product popular with peers and customers praise. The Jindian the R & D team, after a second failed and successful life experiences, are constantly growing and expanding.
Mr. Chen is persistent. Because in general manufacturers, product development is an adventure. Development of products put on the market, if nobody cares, it would be a waste of corporate funds and time; developed products on the market, customer acceptance, have become best sellers, that there will be a large number of imitators, herd phenomenon . Some cut corners, some mutual tie the price of the product life cycle elderly 1 year, 2 months short. Despite the development of products have failed, Mr. Chen always encourage people to say: 'adhere courage will win; despite the development of the product will be imitated by others, but the Jindian people always believe: an industry, no one dared to develop new products, everyone in imitation, after all, there is no future; a business is not only doing business to make money, but also to the development of Chinese locks do real things.
1999, Elasic had just plant market, zinc alloy cartridge handle lock very popular Elasic does not take shortcuts, direct production drum handle lock, through market research and a comprehensive analysis of the Golden found: Drum congenital lack of the handle lock structure:
Rely on the force of two small spring slider handle reset handle and will certainly use for some time, sagging bow bow will be faster and more serious especially when the poor quality of small springs cause the lock Unable to continue to use. 2, stamping round file cover, one thousand lock side, the lack of decorative aesthetic. Elasic, after careful study, designed the new shape of the elliptical file cover pillar handle lock, a utility model and design patents. Pillar handle lock, handle rely the square flat spring reset, completely solve this serious defects drooping bow handle, feel good. Especially innovative elliptical file cover, attractive appearance, after the the plating into gun goldsmith two-color, it is elegant, stylish. The series later became popular market products.
2005, zinc alloy mortise lock has been widely popular on the market, the product and many of its appearance, however, is basically the direct copying of foreign products. A 5000-year history of the ancient civilizations in China, the locks are large country like China, Chinese culture there's no design modern locks, how sad! On the other hand, many Chinese architectural decoration, the restoration of ancient buildings, could not find a Chinese style products ancillary. Elasic After several market research and analysis: With the significant increase in China's national strength, China is a big step towards the world, Chinese culture will be more foreigners, especially the 2008 Olympic Games will be held in Beijing, the Chinese culture will round the world, Chinese elements will become the world's fashion elements. Other hand, with the continuous development of Chinese architecture, especially the restoration of the ancient architecture, Chinese lock demand will continue to increase. In view of this, after two years of painstaking research, the 2006 annuity typical formulation of 2007 to 2010, China's cultural locks R & D Plan, launched in July 2007, the Chinese classic 'series of locks. The products of Chinese culture and locks perfect combination, the clever use of ergonomics in the lock to make the world a fresh, very short period of time the market detonated locks new category. Reason to believe: to China classic locks carries the dream of the Chinese people, and a big step towards the world into the future.
Long-lasting quality boutique win customers
Mr. Chen has witnessed a lot of locks manufacturers, there are serious flaws in the harsh reality crashing down due to quality long-term hard work, in the lock industry. Elasic from the date of the factories to establish a 'long-lasting quality,' the quality. The Jindian first starting from the production equipment continue to increase investment, continue to improve the technology and equipment, and gradually form a mold manufacturing, die-casting, polishing, assembly, product testing more perfect production system. Secondly, the Golden conscientiously implement the ISO9001 quality system standard, and continue to refine and improve the quality of internal control standards. Sometimes, strict requirements, so a lot of supporting business without a fight, Golden patiently help, support supporting business improvement to improve and grow together. Sometimes, due to the requirements of quality, many ruled parts of the waste, in the opinion of some no-name factory is really a waste, but the the Jindian people always insist on good products, Ning, no secondary products. At the same time, Golden has always been to increase the quality of training, increase staff inputs, attention to detail, focus on each customer feedback. The Jindian plant had a famous saying: good products, good character is. Golden is persistent! Golden products in the domestic authorities to detect multiple has been well received, and has won the China the architectural hardware Committee awarded the 'project'; 2006, was named 'Chinese famous brand'; 2007 was named 'top ten best-selling brands' 'consumer satisfaction'; 2011 was named 'Guangdong Top Ten Lock brand' honor, successful in many major projects, and various aspects of praise. The Jindian also actively promote the development and implementation of the the Siu Lam locks Alliance standard.
We believe: Elasic, led by Mr. Chen will lock for China to create more classic.