Store image rectification work first from ideologically attached great importance to this work, and understand the significance of the store rectification work to establish a strong market image can not be separated because of the growth and maturity of a brand specific to lock brand implies To terminal stores with unified store image, Shenzhou store to make customers feel a strong visual impact, confidence in our brand. If sales only rely on the powerful pull of the Division I, do not pay attention to the image of the terminal, is bound to encounter the bottleneck of sales growth. As Zou said: The terminal store image is the most direct and important media, manufacturers and consumers to communicate and spread the brand image carrier. Unified image of the terminal is to reshape our company brand image weapons, but also to strengthen the strong guarantee for customer confidence to buy.

Personally think that the store image rectification need to grasp the following points:

(1) to store the rectification must be strictly in accordance with the headquarters issued store image summary contains design to planning; careful study storefront rectification prone to error in the instruction manual; then detailed communication with dealers, decoration company then determine good renovation program reported. Must let the dealer during the renovation and decoration company in the process understand that everything must be done in accordance with the standard of Division I, there is no room for negotiation or renovation costs of the dealers will not be reported to a penny, decoration company also because of the renovation of substandard settlement can not cost, cause they attach great importance to ideological avoid modification of the error of the image of our company.

(2) Select store the image of the worst shop first surgery. Rectification of an image of the worst shops for a new image will let other dealers obvious sense of contrast, before and after the visual impact of the effect of greatly different makes unwilling rectification dealer decoration rectification deeper understanding, go compare decoration before and after the sales gap on convincing. A detail is the best choice for decoration store (shop area is about 20 square storefront decoration enough) a night from Thursday to Friday, so the weekend sales peak the store decoration effect reflects more significant, if weekend sales compared to the weekend before the renovation sales dealers have questions can be renovated, the same high score, so the dealer convinced storefront rectification effect. In order to ensure that before the quality of the decoration in the decoration must contact often do the decoration decoration companies in the Computer City (preferably two, easy to keep the prices down), so not only can guarantee the quality of workmanship, but also to facilitate the follow-up to facilitate the resolution of problems.